About Us

Who we are

We are the 2010 Communication Project Management Unit within Government Communication and Information System.

What we do

The 2010 World Cup was identified as a ‘communication opportunity of a lifetime’ for the country. The establishment of the 2010 Communication Project Management Unit within Government Communication and Information System (GCIS) was an effort to ensure that government has a coordinated communication approach towards hosting the 2010 FIFA World Cup.

The purpose of this unit is to:

• Profile the implementation of government’s World Cup commitments / guarantees and the state of readiness.

• Coordinate government communication on the 2010 World Cup preparations, working closely with the 2010 FIFA World Cup South Africa Local Organising Committee.

• Undertake some key projects within the wider World Cup communication objectives of African solidarity, national development and improved international image.

• Facilitate the 2010 National Communication Partnership, a voluntary partnership of public and private sector communicators in South Africa and Africa.

We are not the Local Orgnising Committe (LOC). We are not responsible for organising the 2010 Fifa World^TM Cup or any programmes affiliated with the event.

You can call the LOC on: +27 (11) 567 2010

About the website

www.sa2010.gov.za is a Government/South African website/portal for the World Cup. It is the official Fifa-endorsed South African website for the 2010 Fifa World Cup^TM. Its aim is to provide information on South Africa in the context of the 2010 World Cup, including breaking news, information on government/country preparations, as well as more general information on South African.

The site provides an entry point to key sites/sources which provide additional information on South Africa, tourism and investment, including South African Tourism, the International Marketing Council and government online, provincial websites, and websites of the host cities; it is intended to provide high level content in these areas and then direct users to more comprehensive official existing sites.

News briefs, features, programmes, images and stories related to the 2010 World Cup are published to this website. Current interest items, speeches, statements and 2010 related developments are also continuously updated. The site is intended to be a comprehensive source of information relating to government activities and the country in the context of the hosting of the 2010 World Cup.

The site is complementary but independent from the website of FIFA and the 2010 FIFA World Cup South Africa Organising Committee. It was conceived in consultation with FIFA and has a mutual link with FIFA.com. The messaging of the website aligns with the branding and messaging framework for the 2010 World Cup agreed between government and the Organising Committee.

The website has a wide target audience, including local, African and international audiences.