Communication

Hosting the 2010 FIFA World Cup™ is an opportunity of a lifetime for the country and continent. South Africa will make the most of this unique opportunity to express and further build unity and pride amongst South Africans; to inspire our youth; to market the country to the world; and to create a communication climate that helps use this chance to speed up development and expand opportunities.

This is the first African World Cup and South Africa will build alliances with African communicators to build African solidarity, market the continent, develop the capacity of Africa to influence global news and information flows and to tell our own stories of Africa.

In its communication approach the Government will follow its principles of maximum communication and information to the public.

The government and agencies such as the International Marketing Council and South African Tourism are working together for integrated communication, as well as working closely with the Organising Committee.

In addition, communicators have recognised that taking advantage of this communication opportunity requires a joint effort of communicators across society, and in the many creative and communication disciplines. So communicators have come together in a private public partnership - the 2010 National Communication Partnership.

The Partnership’s purpose is to provide a strategic framework and coordination for communication in the context of the 2010 FIFA World Cup. It identifies key interventions and projects which are implemented by its various members.

After establishing itself nationally through 2005/06, the Partnership will now work on building alliances with communicators on the African conference and in the diaspora.

For more on the 2010 National Communication Partnership