Hosting football’s showpiece event clearly demands a huge amount of organisation. Since the announcement in 2004 that South Africa had won the bid to stage the 2010 FIFA World CupTM, the needed structures have been put in place to deliver a tournament that is a resounding success.
Various government organs have been formed to oversee 2010 preparations – namely the Inter-Ministerial Committee, the Technical Coordinating Committee and a 2010 Project Management Unit within the Department of Sports and Recreation.
The Organising Committee unites South African football administrators, the Government and representatives of business and labour.
Finally, the Host Cities Forum brings together the Government and the OC in managing the host cities’ preparations.
Organising Committee
The South African Organising Committee, or OC, is officially named the 2010 Fifa World Cup Local Organising Committee. It brings together people from the South African Football Association (SAFA) , the Government, labour and the business community.
The OC, a non-profit company incorporated under section 21 of the Companies Act, was registered on 29 August 2005. It is responsibile for the organisation of the World Cup tournament and works in collaboration with FIFA and the Goverment.
The OC board comprises:
Directors
Alternate Director
COMMUNICATION STRUCTURES FOR THE 2010 WORLD CUP
1. Government’s organising structures
The Government's overall World Cup effort is driven by the Inter-Ministerial Committee, chaired by Deputy President Kgalema Motlanthe.
2010 Inter-Ministerial Committee
The Inter-Ministerial Committee comprises heads of the ministries responsible for delivering on the Government’s guarantees to FIFA or important for government FIFA World Cup related programmes. The committee meets every month; it also reports to President Jacob Zuma every month. The 2010 Inter-Ministerial Committee comprises:
Technical Coordinating Committee
The Technical Coordinating Committee (TCC) is chaired by the Deputy Minister of Finance and reports to the Inter-Minsterial Committee. The TCC consists of senior officials from the departments whose Ministers sit on the Inter-ministerial Committee. It has to ensure that:
Its tasks are organinsed into clusters, each of which works with the LOC’s counterpart structures. The clusters are:
2010 Government Coordinating Unit
There is barely a government department that does not have an important role to play in the preparations for 2010. Because of this, and as a result of the scale of the event, a special body – the 2010 Government Coordinating Unit – has been formed to manage all government projects in an integrated way.
The unit, which falls under the Minister of Sports and Recreation, is reponsible for coordinating all government preparations for 2010.
2. Government Communication Structures
There are two primary structures for government communication coordination. These fall within the overall organisational structures. GCIS has responsibility of convening and leading these structures:
2.1. Marketing, Media and Communications Cluster of the Technical Coordinating Committee (TCC): The TCC has divided member departments into several clusters, including infrastructure, economic opportunities and socio-political legacy to ensure integrated delivery. The Marketing, Media and Communications Cluster falls within the socio-political legacy cluster. It is led by GCIS and includes DTI, DFA, DEAT, Presidency, DOE, DAC, SRSA, SA Tourism and the International Marketing Council (IMC).
2.2. This TCC cluster’s function is develop and coordinate the implementation of integrated communication plans for the world cup across the public sector. It will process input and help set the agenda for Intergovernmental Forum.
2.3. This cluster meets once a month or more frequently as necessary.
2.4. GCIS is responsible for reporting on the work of the cluster to the Technical Coordination Committee and Inter-Ministerial Committee. GCIS (spokesperson for 2010: Chief Director 2010 Communication Project Management Unit) is present at all Inter-ministerial Committee Meetings.
2.5. 2010 Intergovernmental Communicators Forum: Includes all national departments involved in 2010 guarantees and programmes, as well as provincial heads of communication and host cities.
2.6. Its primary purpose is alignment of message and coordination of communication plans across spheres of government.
2.7. It meets biannually. Over time there may be need for government communicators to meet more frequently.
2.8. Information dissemination and communication on the 2010 World Cup communications is channeled to the provincial communicators and district communicators through the Local Government Communication System via the communications chief directorate of the Department of Provincial and Local Government and the South African Local Government Association.
3. Other structures for communication coordination
3.1. GCIS can also engage host cities on communication issues, via the Host Cities Forum, bearing in mind this is not primarily a forum on communication. The Host Cities forum is convened monthly jointly by the Organising Committee and the 2010 Government Coordinating Unit.
3.2. Its purpose it to ensure delivery on the Host City agreements with FIFA, and any other issue pertaining to World Cup organisation. The government session is chaired by the Minister of DPLG, Minister Shiceka. GCIS is a standing member attending Host City meetings for information and communication purposes.
3.3. Coordination with the 2010 Organising Committee
3.4. GCIS has ongoing engagements including on both strategic and operational issues with the 2010 Organising Committee, and mutual presentation at communication forums where possible. Key stakeholders such as GCIS, SA Tourism and the International Marketing Council form part of meetings and collaborate in implementing activities related to hosting major events aimed at promoting South Africa and the 2010 World Cup, domestically and internationally.
3.5. The 2010 Organising Committee also convenes marketing workshops for host cities, to which government is represented by GCIS and the 2010 Government Coordinating Unit.
3.6. 2010 National Communication Partnership
3.7. Communication alignment, coordination and collaboration with communicators across sectors of society are achieved through the 2010 National Communication Partnership. It is divided into clusters such as Media and Communication, Marketing and Advertising, Tourism and Arts and Culture. Feedback on projects to be undertaken and updates are communicated via the Task Team which meeting monthly, while clusters meet on as per cluster schedules. An annual conference is hosted by GCIS and the International Marketing Council.