News
2010 more than just a game – Govt
21 August - The 2010 Fifa World Cup to be hosted in South Africa should be used as a vehicle to send new images to the world about the people of South Africa and the African continent alike, media delegates in Beijing have heard.
World Cup to boost SA tourism
21 August - South African tourism and leisure sectors are set to benefit from the country’s hosting of the 2010 Fifa World Cup™, Deputy Minister of Finance Jabulani Moleketi said on Thursday.
SA police promise safe World Cup
19 August - South African National Deputy Police Commissioner Andre Pruis says the 2009 Fifa Confederations Cup™ and the 2010 Fifa World Cup™ to be held in South Africa will be safe.
Media to scrutinise 2010 preparations
15 August - A contingent of international and local media representatives has been invited to put preparations for the 2010 Fifa World Cup™ under the microscope in Beijing, the Department of Sport and Recreation said in a statement on Friday.
2010 lessons from Olympic volunteers
15 August - Potential volunteers for the 2009 Fifa Confederations Cup™ and 2010 Fifa World Cup™ to be hosted in South Africa will have to be on top of their game to ensure that crucial areas of operations are well-manned during the events.
SA must unite to make 2010 a success - govt
13 August - With less than 666 days left before the biggest soccer event on the African continent kicks off, government has called on South Africans to come together and share the vision of making it a memorable success.
Fifa: Nothing can go wrong in 2010
12 August - Fifa boss Sepp Blatter has once again reiterated his confidence in South Africa’s hosting of the 2010 Fifa World Cup™ saying the event will change the face of the tournament.
Beijing comes alive with Olympic spirit
12 August - Giant outdoor screens brandishing the Olympic circles, sports memorabilia, Chinese flags, strict traffic flow protocol, heavy police presence, branded commodities, scores of tourists, giant official mascots, late night food markets, and game.
LOC gets ball rolling at Host Cities
06 August - The 2010 Fifa World Cup South Africa™ Organizing Committee has announced the appointment of eight Organising Committee Venue Managers in a move aimed at dispersing its operations to host city level.
2010 boss for Soccerex
05 August - Soccerex have announced that Danny Jordaan, CEO of the 2010 Fifa World Cup South Africa™ Organizing Committee will be participating at the 2008 Soccerex Conference programme.
Volunteer applications hit 20 000
04 August - More than 20 000 South Africans have applied to volunteer during the 2009 Fifa Confederations Cup™ tournament, the Local Organising Committee (LOC) Volunteer Programme said on Friday.
2010 security exercises in Bloemfontein
04 August - South African law enforcement agencies will hold joint security exercises in Bloemfontein in preparation for the 2010 Fifa World Cup™, South African Police Service (SAPS) said in a statement on Sunday.
Conference to look at communications opportunities for SA, Africa in 2010
South Africa’s focus on how best to use communication to market South Africa and Africa to the world in order to create a lasting legacy for the future will be crucial, writes Michael Appel.
Communicators from across Africa will meet at a conference on 15 August to discuss how best to create a new and lasting impression encouraging foreign investment and a global mind change regarding the continent.
The conference will focus on African communicators and other stakeholders creating a common approach to reaping the best benefits from the communication and marketing opportunities presented by the World Cup.
Communicators in both the private and public sectors will have the opportunity to discuss and coordinate a unified message in the build-up to 2010.
As part of South Africa’s plan to unite communicators within South Africa and from around the continent, the Government Communication and Information System (GCIS) and the International marketing Council (IMC), government communicators and private sector corporate communicators met last year to discuss the way forward.
Private sector communicators affirmed their commitment to marketing the country and the continent to the world and out of this pronouncement the National Communications Partnership (NCP) was born.
The partnership identified the need for some facility to ensure a well co-ordinated marketing and communication campaign in the build-up to 2010 to maximise tourism and foreign investment opportunities extending well beyond 2010.
The NCP, which convenes on a monthly basis, has a membership of around 250 members from various disciplines and sectors including marketing, advertising, communication, public relations, creative industries and tourism in the public and private sectors.
Chief Executive Officer (CEO) for the GCIS, Themba Maseko explained the birth and necessity of the NCP in his 2006 address.
“The government has to ensure it fulfils its obligations to FIFA for the hosting of the 2010 FIFA World Cup and that as a country South Africa takes advantage of the opportunities that come with hosting.”
He said as a country, South Africa should be marketed to the billions of people around the world, boost its tourism and sports industries, speed up programmes to address infrastructure backlogs and unite all South Africans behind “concrete popular objectives within a concrete timeframe, promoting both unity and development.
Mr Maseko said hosting the 2010 World Cup brought a unique opportunity that “extends well beyond football”.
The communication sphere of the World Cup can be categorised into two terrains, one is South Africa’s communication obligations to FIFA, and the other is an optional terrain.
Mr Maseko said opportunities could be created without infringing on FIFA’s rights and benefits could be drawn from the hosting of this very large event for all sectors of society, working with other countries, for our region and our continent.
Mr Maseko summed up the task of the NCP by stating that it was essential to ensure that different communicators spread a common message.
“It should become a point of reference for all who engage in communication in the period leading up to 2010.”
The Deputy Minister of Finance Jabulani Moleketi announced a state-of-the-art International Broadcast Centre which will ensure television coverage across the globe, as 2 000 journalists are expected to descend on the country during the World Cup.
“The city’s bidding for the centre is Cape Town, Johannesburg and Durban. The announcement will be made at the end of July or beginning of August later this year. Only two cities remain as contenders.”
For more about the National Communications Partnership
Source: BuaNews