News
Soccerex to put SA on world map
06 October - The imminent hosting of the 2010 Fifa World Cup™ in South Africa has opened many doors for South Africa, one of them being Soccerex, the biggest football-focused exhibition in the world.
Referees set sights on 2010 World Cup
02 October - Qualifying is already well underway for teams looking to book their place at the 2010 Fifa World Cup South Africa™, but it is not just players and coaches of the various countries who are looking ahead to 2010. The world's top referees also have their sights set on South Africa.
2010 plans to be piloted during PSL match
01 October - Saturday’s Premier Soccer League clash between Orlando Pirates and Santos at Ellis Park Stadium will be used to pilot Park and Ride facilities in preparation for the 2010 Fifa World Cup™, the department of transport said on Tuesday.
Transport Month highlights 2010 progress
30 September - Preparations to welcome thousands of fans to South Africa for the 2010 Fifa World Cup™ spectacular are at an advanced stage at OR Tambo International Airport.
Government: Politics won’t affect World Cup
29 September - The unfolding changes in the Executive of the Republic of South Africa will not have any negative impact on preparations for the 2010 Fifa World Cup™.
‘Adopt a Nation’ campaign to galvanise kids
29 September - The Local Organising Committee South Africa has invited millions of school children to be part of 2010 Fifa World Cup™. The “Adopt a Nation” school programme was launched at the Nasrec Sports Precinct in Johannesburg on Saturday.
New SA president pledges best World Cup
26 September - President-elect of the Republic of South Africa, Kgalema Motlanthe, says the government remains committed to all the promises it made to Fifa and the international football community to deliver the best 2010 Fifa World Cup™.
Klerksdorp city banks on 2010 spinoffs
25 September - The City of Matlosana is ready to benefit from South Africa’s hosting of the 2010 Fifa World Cup™ with sponsorships and football development programmes already in place.
Zakumi: 2010 Fifa World Cup Official Mascot launched
22 September - Zakumi, the Official 2010 Fifa World Cup South Africa™ Mascot, has made his first ever public appearance at a media launch at SABC’s Auckland Park studios in Johannesburg.
2010 World Cup Mascot launch on Monday
19 September - The South African Broadcasting Corporation (SABC) – official broadcast partner of the 2010 Fifa World Cup™ – will on Monday unveil the long awaited Official Mascot of the 2010 Fifa World Cup. The launch will be broadcast live on SABC1.
16 August 2007
2010 will unite Africa
Johannesburg - Yvonne Johnston, CEO of the International Marketing Council of South Africa (IMC) candidly confessed that what keeps her awake at night is concern about the next World Cup hosts. "They'll find it very hard to beat the standard that we are going to set."
Johnston was discussing the positive outcomes she was expecting for South Africa and the continent in the run-up to, and beyond, the 2010 FIFA World Cup at the second 2010 National Communication Partnership Conference at the Sandton Convention Centre in Johannesburg yesterday.
Johnston said that the 2006 World Cup had positive outcomes for the German economy – investment and tourism, and thus employment were boosted. The same will undoubtedly happen in Africa.
Very important is the "global airtime Africa takes up in people's headspace over a concentrated period of time". If we have clear, consistent messaging, this will lead to a change in perceptions and mobilise people behind a common cause.
And that common cause will create unity.
This year's Communication Partnership Conference, themed "Africa's time has come", brought together over 350 marketers, communicators and other interested stakeholders from across Africa to discuss how to create a new and lasting impression of Africa that will encourage foreign investment and a global mind-change about the continent.
The Partnership includes communicators from government, business and civil society working together to take advantage of the marketing opportunity presented by the 2010 World Cup for the country and the continent.
Johnston stressed the need for an alignment of messaging which will assist in creating a greater marketing impact. In particular, she urged African communicators to use the world spotlight on South Africa and Africa to profile the "majesty, spirit, energy and successes of Africa".
She concluded by saying:"We must contextualise and balance the African story. We must take control of our narrative. We must all entrench one message."
Download Yvonne Johnston's full presentation...[PDF: 2 MB]
Source: 2010 National Communications Partnership
Second Annual 2010 NCP Conference
Conference reports and speakers' presentations