News
Soccerex to put SA on world map
06 October - The imminent hosting of the 2010 Fifa World Cup™ in South Africa has opened many doors for South Africa, one of them being Soccerex, the biggest football-focused exhibition in the world.
Referees set sights on 2010 World Cup
02 October - Qualifying is already well underway for teams looking to book their place at the 2010 Fifa World Cup South Africa™, but it is not just players and coaches of the various countries who are looking ahead to 2010. The world's top referees also have their sights set on South Africa.
2010 plans to be piloted during PSL match
01 October - Saturday’s Premier Soccer League clash between Orlando Pirates and Santos at Ellis Park Stadium will be used to pilot Park and Ride facilities in preparation for the 2010 Fifa World Cup™, the department of transport said on Tuesday.
Transport Month highlights 2010 progress
30 September - Preparations to welcome thousands of fans to South Africa for the 2010 Fifa World Cup™ spectacular are at an advanced stage at OR Tambo International Airport.
Government: Politics won’t affect World Cup
29 September - The unfolding changes in the Executive of the Republic of South Africa will not have any negative impact on preparations for the 2010 Fifa World Cup™.
‘Adopt a Nation’ campaign to galvanise kids
29 September - The Local Organising Committee South Africa has invited millions of school children to be part of 2010 Fifa World Cup™. The “Adopt a Nation” school programme was launched at the Nasrec Sports Precinct in Johannesburg on Saturday.
New SA president pledges best World Cup
26 September - President-elect of the Republic of South Africa, Kgalema Motlanthe, says the government remains committed to all the promises it made to Fifa and the international football community to deliver the best 2010 Fifa World Cup™.
Klerksdorp city banks on 2010 spinoffs
25 September - The City of Matlosana is ready to benefit from South Africa’s hosting of the 2010 Fifa World Cup™ with sponsorships and football development programmes already in place.
Zakumi: 2010 Fifa World Cup Official Mascot launched
22 September - Zakumi, the Official 2010 Fifa World Cup South Africa™ Mascot, has made his first ever public appearance at a media launch at SABC’s Auckland Park studios in Johannesburg.
2010 World Cup Mascot launch on Monday
19 September - The South African Broadcasting Corporation (SABC) – official broadcast partner of the 2010 Fifa World Cup™ – will on Monday unveil the long awaited Official Mascot of the 2010 Fifa World Cup. The launch will be broadcast live on SABC1.
16 August 2007
2010 TV, radio to give Africa unprecedented audience
Themba GadebeJohannesburg - The huge number of spectators set to experience the 2010 FIFA World Cup South Africa™ on television and radio, will give Africa an unprecedented audience.
"If only 50 percent of the 6.2 billion world population watches the television and listens to the radio and commentaries, then no amount of investment in advertising, marketing and sales can capture the magnitude of such [an] audience for Africa," said Ben Egbuna, President of the African Union of Broadcasting and Director-General of the Federal Radio Corporation of Nigeria.
Addressing the second National Communication Partnership Conference on Wednesday, Mr Egbuna said the African media has a duty to use 2010 as an opportunity to counter the wrong perceptions and highlight positive images and values about Africa.
The conference brings together marketers, communicators and other interested stakeholders across Africa to discuss ways of seizing communication opportunities during the 2010 FIFA World Cup.
"For during and after the event, we must show our visitors that Africa is a beautiful continent with friendly, hospitable and industrious people. We must deliver services, display attitudes that will earn our continent a good reputation and ensure the present benefits and guarantee future profit."
Mr Egbuna said the 2010 FIFA World Cup much more effort was required to meet the standards set by previous hosts.
"Many of our critics, those who believe that nothing good comes from Africa and that Africa is incapable of doing anything right, are looking forward to a flawed and mediocre organisation of the tournament," he said.
Chief Executive Officer of the Local Organising Committee, Danny Jordaan has a clear message for such pessimists regarding South Africa's ability to host the tournament.
"We are on track, on schedule and within budget," he said.
Mr Jordaan said the World Cup will seek to test the country's infrastructure and government's commitment, all of which are well prepared for.
"We have never seen such level of commitment from government and also the support from the corporate indicates a high-level of confidence in the country's ability to deliver the world cup," he said.
Outlining the progress and the operational phase of the organising of the world cup, Dr Jordaan said host city forums were established to monitor the progress on a monthly basis and both the cities and stadiums have signed contracts.
Government guarantees and legislation have also been finalised, including the establishment of the rights protection committee.
He noted that the construction of stadiums was well underway, saying the committee was convinced that the FIFA deadline would be met.
Dr Jordaan also indicated that the FIFA world match schedule for 2010 and the Confederations Cup match schedule in 2009 have been finalised.
The progress includes, among other things, selling 95 percent of the broadcast rights, the establishment of the website, finalisation of the tournament slogan, the world cup posters and the completion of the African legacy programmes.
Source: BuaNews
Second Annual 2010 NCP Conference
Conference reports and speakers' presentations





