News
Soccerex to put SA on world map
06 October - The imminent hosting of the 2010 Fifa World Cup™ in South Africa has opened many doors for South Africa, one of them being Soccerex, the biggest football-focused exhibition in the world.
Referees set sights on 2010 World Cup
02 October - Qualifying is already well underway for teams looking to book their place at the 2010 Fifa World Cup South Africa™, but it is not just players and coaches of the various countries who are looking ahead to 2010. The world's top referees also have their sights set on South Africa.
2010 plans to be piloted during PSL match
01 October - Saturday’s Premier Soccer League clash between Orlando Pirates and Santos at Ellis Park Stadium will be used to pilot Park and Ride facilities in preparation for the 2010 Fifa World Cup™, the department of transport said on Tuesday.
Transport Month highlights 2010 progress
30 September - Preparations to welcome thousands of fans to South Africa for the 2010 Fifa World Cup™ spectacular are at an advanced stage at OR Tambo International Airport.
Government: Politics won’t affect World Cup
29 September - The unfolding changes in the Executive of the Republic of South Africa will not have any negative impact on preparations for the 2010 Fifa World Cup™.
‘Adopt a Nation’ campaign to galvanise kids
29 September - The Local Organising Committee South Africa has invited millions of school children to be part of 2010 Fifa World Cup™. The “Adopt a Nation” school programme was launched at the Nasrec Sports Precinct in Johannesburg on Saturday.
New SA president pledges best World Cup
26 September - President-elect of the Republic of South Africa, Kgalema Motlanthe, says the government remains committed to all the promises it made to Fifa and the international football community to deliver the best 2010 Fifa World Cup™.
Klerksdorp city banks on 2010 spinoffs
25 September - The City of Matlosana is ready to benefit from South Africa’s hosting of the 2010 Fifa World Cup™ with sponsorships and football development programmes already in place.
Zakumi: 2010 Fifa World Cup Official Mascot launched
22 September - Zakumi, the Official 2010 Fifa World Cup South Africa™ Mascot, has made his first ever public appearance at a media launch at SABC’s Auckland Park studios in Johannesburg.
2010 World Cup Mascot launch on Monday
19 September - The South African Broadcasting Corporation (SABC) – official broadcast partner of the 2010 Fifa World Cup™ – will on Monday unveil the long awaited Official Mascot of the 2010 Fifa World Cup. The launch will be broadcast live on SABC1.
16 August 2007
Stofile: Sport an instrument to promote unity, solidarity and peace
Johannesburg - Staging the FIFA World Cup in 2010 could leave behind a legacy of undoing the historical marginalisation of Africa from the mainstream of world football and of the economic spin-offs that flow from it.
This would need a correct and strategic approach to planning and preparing for the event, the Minister of Sport and Recreation, Rev Makhenkesi Stofile said when addressing the second 2010 National Communication Partnership conference at the Sandton Convention Centre in Johannesburg yesterday.
“Informed by our common goal of building a better Africa, communicators from all corners of Africa should strive to speak with one integrated and coherent voice”, the Minister said.
The 2010 National Communication Partnership includes communicators from government, business and civil society working together to take advantage of the 2010 World Cup to project the country and the continent positively to the world.
This year’s conference, themed “Africa’s time has come”, brings together marketers, communicators and other interested stakeholders from across Africa to discuss how to create a new and lasting impression of Africa that will encourage foreign investment and a global mind-change about the continent.
Minister Stofile pointed out that the Conference would adopt a communication strategy to profile the continent and the 2010 FIFA World Cup™ legacy. The world must hear about the vision and plans, of the progress and challenges from Africans themselves.
That is why forging communication partnerships is so critical.
The Minister said that while football has been played on the continent for a long time, it remains marginalised in world terms. It is now time for African football to be taken seriously in the community of football playing nations.
The African Union has declared 2007 the International Year of African Football, underscoring the United Nations view that sport can be an instrument to promote unity, solidarity and peace.
It can also encourage a healthy lifestyle and positive values among citizens – and help to build economies. This can be seen in towns like Manchester, Madrid, Barcelona and Milan.
So sport can be a useful tool to attain the Millennium Development Goals for Africa. It should contribute to strengthening NEPAD as Africa’s blueprint.
Preparations for 2010 must be linked to the achievements of the political leadership in advancing multi-party democracy. It must contribute to the end of bad governance in sport, the Minister said.
Download The Minister's full speech...[PDF: 775kB]
Source: 2010 National Communications Partnership
Second Annual 2010 NCP Conference
Conference reports and speakers' presentations