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The 2010 FIFA World Cup in South Africa is a project of hope for our country, the continent and the people.

Organising Committee Chief Executive, Danny Jordaan
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Durban's Moses Mabida Stadium

An artist's impression of Durban's Moses Mabhida Stadium

Presentations

Deputy President: 2010 'Important economic opportunity'
DTI: Economic Opportunities Conference [pdf, 102kb]
MATCH, Jaime Byrom: Business Opportunities Conference [pdf 223kb]
FIFA, Alexander Koch: Business Opportunities around the FIFA World Cup [pdf 402kb]
OC, Tumi Makgabo: The 2010 FIFA World Cup™ [pdf 3,201kb]

News

SA to generate major turnover for 2010

19 June 2007 - FIFA President Sepp Blatter has expressed confidence in the turnover to be generated by the 2010 FIFA World Cup South Africa.

World Cup to be envy of the world

19 June 2007 - South Africa's capability of hosting the 2010 FIFA World Cup has triggered a lot of jealousy according to FIFA President Sepp Blatter.

More News...


18 June 2007

2010 FIFA World Cup™ Business Opportunities Conference

19 - 20 June 2006

The Department of Trade and Industry, the 2010 FIFA World Cup™ Organising Committee South Africa (OC), and the Ekurhuleni Metropolitan Municipality will hold a Business Opportunities Conference at Emperor’s Palace in Ekurhuleni from 19 - 20 June 2007. Invited representatives from government, business and organised labour will participate.

The conference will intensify work on the identification and optimisation of economic opportunities around the 2010 FIFA World Cup™ to benefit South African businesses in various sectors. It will unpack the challenges to full participation faced by small enterprises and local businesses.

The conference is expected to identify interventions to ensure participation and growth for the small enterprise sector.

It will also enable partnerships between small enterprises and larger business, as well as the public and private sector to ensure economic participation in the opportunities arising from the World Cup.

‘Government sees the 2010 event as a tool to enhance growth and the development of an inclusive economy. As the Department of Trade and Industry and as government we are happy to be working so closely with FIFA and the Organising Committee in this area’, said Trade and Industry deputy director-general, Iqbal Meer Sharma.

Government secured an agreement from the OC that 30% of the OC’s procurement budget will be set aside for procuring goods and services from the small enterprise sector. Government investment in infrastructure and services will also create opportunities for local businesses and small enterprises. Government and the OC are engaging with FIFA and their commercial partners to ensure they are also part of creating opportunities for small, medium and micro enterprises (SMMEs) and local business.

“While we have committed to the 30% procurement spend on SMMEs, we as an organisation will work to not only reach this target but in fact exceed it. The OC has on many occasions made it clear that part of delivery of the event must be sustainable economic development’, said OC CEO Dr Danny Jordaan.

A decision was taken that this particular kick-off event will not be open to the public. Instead, the representatives of government, business and labour will develop a holistic approach to economic development initiatives in the context of the 2010 World Cup.

This conference is the first intervention in a process. The Department of Trade and Industry and partners will roll out road shows to showcase business opportunities in provinces and the host cities over the next six months, followed by similar events in 2008 and 2009.

‘Through this process government will reach out to all SMMEs, using SMME development agencies and provincial and local government, so they can leverage for this event’, said Igbal Sharma.

The conference will be addressed by the Deputy President. It will include commissions to look at challenges and interventions in key sectors related to 2010 Word Cup economic activity, including construction, hospitality, catering accommodation, transport, security, information and communications technology, manufacturing and health.

Core to the conference will be unpacking trade regulations for the 2010 FIFA World Cup™. Large world-scale events such as this prestigious tournament are heavily dependent on sponsor investment and the protection of sponsors’ rights is integral to protecting the integrity of such events.

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