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From what I have seen, I'm optimistic we are on track and nothing can now be against this World Cup in South Africa, nothing but God.

FIFA President, Sepp Blatter
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Community Opportunities

The FIFA World Cup™ is a global tournament - but in 2010 the people of South Africa will lie at the very heart of the event.

When the Goverment threw its weight behind South Africa's bid to host the World Cup, it did so because of the benefits the citizens of this country would reap.

But more than that, it's the people of South Africa and Africa who in 2010 will be celebrating the long-overdue pilgrimage of football's showpiece to a continent that is mad about the sport.

Allowing Africa to take its rightful place on the global football stage also means giving this World Cup an African flavour - so that when South Africans welcome the millions of fans to our shores in 2010, we will do so in the spirit of ubuntu, and with a deep sense of African community and hospitality.

That focus on community also means the Government will be working hard to get all South Africans involved in making 2010 successful, empowering, fulfilling and fun. Arts and culture programmes, sports projects and volunteer programmes are all on the cards for 2010 and in the run-up to the event.

African culture programme

The Department of Arts and Culture will lead an extensive arts and culture programme. This will celebrate culture across Africa while strengthening the arts and culture sector and providing opportunities in this area. This programme includes performaning arts, contemporary African arts, creative writing, book publishing, audio-visual events, music, crafts, provincial flagship productions - and much more. South Africa will be working with counterparts in Africa to profile the best in arts and cultural productions on the continent.

Sports development programmes

Government is using the 2010 FIFA World Cup™ spirit to build on existing programmes that involve South Africans in healthy physical and recreation activities, and build communities and skills through sport.

The World Cup is an opportunity to develop football – and other sports – so that South Africa can unearth and nurture sports talent, and the country can compete at the highest level in the sports arena.

Sport clubs are an important part of developing organised sport. Government has a special focus on developing sports clubs in disadvantaged communities, including rural areas. In conjunction with sport groups and associations, government provides relevant training to local enthusiasts in club administration, and refereeing and coaching skills. Government gives up to three years’ financial and technical support, nurturing clubs to become self-sufficient and form leagues.

An amount of around R25-million across all nine provinces has been earmarked for the period starting from 2007 to 2010 for club development.

Siyadlala, a Zulu word meaning for ”we are playing”, is a programme which will involve South Africans in general – with a focus on disadvantaged communities – in sport and recreation activities, beyond organised sport. This programme was launched in 2004 and has continued to grow exponentially, and will also get a boost from South Africa hosting the 2010 FIFA World Cup.

The programme works through the establishment of activity hubs that offer various physical activities – such as street ball games, aerobics, general gymnastics, fun runs or walks and indigenous games. They serve all groups in the community – young and old, men and women and the disabled. These hubs reach thousands of people who would otherwise not have had an opportunity to participate in any kind of sporting activity.

Siyadlala trains unemployed people as activity co-ordinators in communities. They receive code-specific and first-aid training and gain hands-on experience while conducting the programme in their communities. Their task is to get communities active and to use sport to address community problems. Part of the major driving force behind the success of the programme is the involvement of youth as volunteers.

The Department of Education and the Sport and Recreation South Africa (SRSA) will also implement a mass school sport participation programme, harnessing the excitement brought about by the 2010 World Cup.

The SRSA is investing R212-million for school and community sport over the period to 2010.

For more information, contact the SRSA on (012) 304 5000 / (012) 304 5128
Website: www.srsa.gov.za

Volunteer programmes

Volunteers, who give their time, talent and skills free of charge to help make a wonderful event, are an important part of any FIFA World Cup. Volunteering is a way for people to participate in the biggest sporting event on earth. It is also about developing skills and further entrenching a culture of volunteerism in South Africa.

Government and the Local Organising Committee are putting together one national volunteer programme. Although volunteers will do different things, the idea is that all volunteers will be treated the same and be part of one coordinated programme.

Volunteers will assist in many different ways. Some will focus on the football matches for the Confederations Cup in 2009 and 2010 Word Cup, as well as other official FIFA events such as the final draw. Volunteers from host cities will welcome visitors and help them find their way around. Volunteers will also assist in areas such as transport and tourism. Some will be general volunteers who will focus on making visitors feel welcome and giving excellent service. Some volunteers will be recruited because they have special skills, like being able to translate foreign languages or provide medical aid.

Government has set aside R25-million to ensure that the training given to volunteers will build skills in the long term. The aim is that volunteers will be able to get a recognised qualification in volunteerism – with general volunteer skills as the basis and the possibility of specialisation in areas such as media, protocol, transport, hospitality, tourism, safety and security, health or communication. This is part of the AsgiSA focus on education and skills development.

Recruitment will begin in July 2008. To be selected to participate in the programme, candidates must be 18 years or older. Professional people, students, unemployed young people and retired citizens can all apply to be part of the programme. Volunteers will have to undergo a recruitment process after which they will have to sign a volunteer contract and commit to a code of conduct. Volunteers will be recruited in South Africa, Africa and internationally.

Look out for more details on this website, in the media or at www.FIFA.com.

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